Today’s exercise is to go to Google, type in ‘2014 trucking outlook’ and hit search. You will find articles about inflation’s effects on trucking, trucking’s gains post- recession, intermodal’s role in trucking and, most commonly, drivers.
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In fact, the most common ad is companies looking for drivers. Did I type in this search right? I typed in ‘2014 trucking outlook’ and the ads are for truck drivers? Obviously, companies are paying high dollar for any search involving trucking.
As trucking companies try to figure out how to attract the best drivers and keep them, our success rate, or lack thereof, is making drivers the centerpiece of the entire outlook of the industry. Drivers should be the centerpiece, but for reasons other than not having enough of them.
We all know that driving is a tough job. We have tried to make our schedules very driver friendly, but even with these improvements, being a driver is still very tough.
Trucking companies know that the key to survival is drivers, but does the shipping community also recognize this? When’s the last time a shipper truly looked at their environment and asked themselves, ‘Are we driver friendly?’ If you are one of those shippers, tell me about it at [email protected]
If I receive any great responses, I’ll be sure to pass them along.
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