The True Essence of Giving

Today is a special day for us at Kottke Trucking. Monday marks our 8th annual Golf for a Cure event at Oakdale Golf Club just north of our hometown. Every year on this special day we have our friends from the trucking industry, vendors, customers and our local friends come together to spend the day fighting cancer. Their financial contributions have allowed us to give $100,000 to the American Cancer society, but it’s not the money that makes the even extraordinary.

AdvancedLifeSkills.com has a list of core non-financial gifts: Honesty, Respect, Openness, Concern, Enthusiasm, Assistance and Time.  Today we will have 100 of our friends in Buffalo Lake sharing these wonderful gifts with us.

HONESTY:  The reality is that some of our vendors might feel obligated to attend, but the truth is most are there for the right reasons.  The guys that tell their stories of why winning the battle with cancer is a priority of not only us, but many around us as well.

RESPECT:  The value of surrounding yourself with 100 top class individuals is that they all respect each other and the value they provide the event, your business and your relationship with each other.

OPENNESS:  Each of our longtime attendees to our tournament are very open about how to make it better.  We ask for candid feedback on how to make our process better.  We ask them how to make their day more enjoyable.  We expect our valued attendees to speak their mind.

CONCERN:  This is the main thing that brings a smile to my face on this glorious day.  Today we will announce an estimated total to our attendees (the amount we believe the Golf tournament will provide to the ACS) and I will receive 5-10 calls in the next 20 days asking “how did we do”.  They truly want to know how successful the event was.  True value in giving and concern.

ENTHUSIASM:  Everyone is going to show up today with a smile and a mission.  Let’s do this and have fun while we do it.  Let’s benefit everyone and enjoy each other’s company.  Enthusiasm is a great trait of the best people.

ASSISTANCE:  As each arrives, they will ask what they can do to help.  ‘Play golf,’ I tell each but they want to help the event and its success in just about any way possible.

TIME:  Just the investment of time to take from your personal schedule to give to someone else is a true gift.  In this case, 100 people will travel to a town of 700 people in the spirit of giving.  They are giving at least a day of their time in a bigger cause and they find their investment well spent (we work hard to make sure of it).

If you are reading this and you are on the way out to the tournament; God bless your soul and thank you!  I will say hello on your arrival.  If you are reading this and we will not meet today; I ask and challenge you….How are you going to find your true essence of giving?

The Best of The Best

What is the ‘best of the best’? Can you define what it is? You can Google it, but all you will get is Best of the Best a 1989 movie about an international taekwondo tournament. I don’t really want to talk about taekwondo. Maybe when we get to the final week of this summer series, I will be. You never know.

I believe we can define the best as of the highest quality, excellence and surpassing standards. If you’re one of the best of the best, you’re probably pretty darn good.

Kottke Trucking sponsors a scholarship program at the local high school, Buffalo Lake – Hector – Stewart, in which the criteria is to honor the best of the best in athletics, leadership and learning.  I am fortunate that I live in rural America and got to hear the 21 finalists announced.  I get chills just seeing just how special these kids are and how being from a small town allows these kids multiple opportunities, whereas the large cities mostly force their children to specialize.  It makes me wonder that if some of our lost opportunity and lost innovation in this country comes from the fact that we force our children to be GREAT at something too soon?

Professionally, I find that the best of the best makes me always strive to be better.   For some reason, in my mind, the definition of the best of the best is: the best is never enough.  The word ‘best’ is thrown around a lot: best pizza chain, best company to work for, Best Buy (you didn’t think of that one, huh), best prices guaranteed… but notice that nobody is engaged as the best of the best.

It’s a great thing to be the best of the best and I am proud that our company gets to help highlight the high school students in our community that are just that. I just wonder why nobody claims that they are the best of the best themselves. Maybe they’re afraid to get their butt kicked in a taekwondo tournament.

The Power of Belief

In my last blog entry, we discussed the power of focus.  Focus begins with determining what is important and spending your time on it.  Another strong force is the power of belief.

While a few examples I will use revolves around Christianity, there is much more to the power of belief than what’s said in a church.  Belief is defined as the acceptance that a statement is true or that something exists.  Furthermore, it is the trust, faith, or confidence in something.

So how is your belief? In yourself?  Your marriage?  Your job?  Your life?  Your friends?  Your children?  Your parents?  Your faith?  Your government?  This list could go on forever.  The truth is that you have a level of belief in all these things.

All of us choose what we to put at our core as the most important things, most of us do this automatically and a few of us without really thinking about it.  Here is where the power of focus can help us concentrate on what is important, but the power of belief is what gives us our center.

In the movie God’s Not Dead, a young college freshman decides that his professor’s demand of admitting that ‘God is Dead’ is wrong and stands up to him. As a result, the student has the daunting task of convincing his classmates that God exists.  This young student’s center and power of focus told him that he had to do the right thing.  If you happen to be a Christian, it is a good movie for you to see.  Even if you are not, you will enjoy the daunting task this young man takes on.

Professionally, Kottke Trucking strives to have a power of belief that we hire the right drivers, contract with the right customers and put the right people on the team to achieve success.  Our power of belief centers on the fact that everyone on the team will do his or her best in the effort of improvement and success.  In this effort, our company’s belief in employees and customers needs to be returned in belief in the company.

Trust and reputation starts with belief.  Do you believe?

The Power of Focus

While recently traveling, I packed a book written by University of Louisville head basketball coach Rick Pitino, ‘The One Day Contract’. Like most improvement books, most of the stuff I read didn’t surprise me, but the farther away from finishing the book, the more I came back to one of Pitino’s topics. Focus.

I have to admit, a few of the examples he chose to put in his book did come across a little cheesy to me but the truth is – the faster the trucking industry moves the more unintended consequences it can have on our focus.  Every minute we deal with problems and it takes us away from focusing on where we are actually trying to get.  We build a team and give them all the technology in the world to try to solve our company issues and provide quality customer service.  But in many cases it is this technology that attributes to our loss of focus, another point in Pitino’s book.

Thankfully, I have used many nights before bed as a time of reflection of the day, reviewing the progress of many of the long term goals we have.  I would have to imagine that I am in the minority.  We are so busy, that by the time we get home with our family, the last thing we want do is reflect on what many call a ‘rat race’.

In his book, Pitino talks about his one day contracts that he issues himself, a mindset of how he approaches his days. Our drivers do this well, delivering the goods that they need to today and many of our line workers do this quite well making sure that the orders are processed.  The real question is do we do this well as their leaders?  Do we issue ourselves a daily challenge that serves a bigger goal?

I would like to think so, but I would assume the real answer is within each of us.  So the next time you see me, tell me, how is your focus?

Football and Trucking: Not That Different

I love basketball, I really do, but with limited assets (5 on the floor at a time), it resembles more of a small truck line to me.  While managing 120 personalities, I find it very easy to compare our current trucking environment to football.  Don’t see it?  Hear me out.

TEAM BUILDING

Free Agency:

Football’s free agency has just begun and it is easy to look at how trucking and football add talent to their teams.  In football, you have limited time and resources (salary cap) to improve your talent pool (players) and these decisions truly drive a team’s results.  In trucking/transportation, free agency is year round.  You have the ability to find, recruit and sign talent all year round.  Again, because of razor thin margins, we have an allotment that we can spend on our on the field talent (drivers).  Many times free agency is the big splash; you spend to know what you are going to get and usually have more predictable results.

Drafting:
In football, this is where the executives either look very good or really bad.  In trucking, this is where many don’t play.  We don’t allow rookie drivers on our payroll because of risks and many of us bet on the sure thing (established players/drivers).  With a driver shortage on our hands, rookie drivers are more common than ever, using driving colleges to get them started.  This will continue and hopefully for many of us, finds us with much success.

BALANCING OF PRIORITIES

Winning Today:
Every executive of a football team wants to win today which is not a trait to be too shy about,  but with limited resources, these executives have to be careful to put too much into immediate success that they forget about the future.  This is also the case in trucking.  Trucking needs to improve their immediate balance sheets but they also need to continue to invest in things that ensure long term success.

Building a Team for Tomorrow
As mentioned, balance is the key.  The best executives have the ability to balance today’s needs with building a team that will be extremely successful down the road.  Having the ability to see the talent that is needed and to find the raw traits that will develop over time is quite the challenge.  The best are very good at it, while others of us pretend to be learning these skills.

COACHING
Many of the best coaches in football are superstars in their own right.  I find the exact opposite in trucking.  Many of the very best executives are very silent and diligent about going about their own way.  Jim Collins describes the best coaches/leaders in Good to Great.  He says a Level Five leader, the highest level, is one that puts the company’s success in front of their own success. Collins states that a Level Four leader needs to bring attention to themselves.  Surprisingly, he describes the skillset of both leaders as equal but they just have a different desire of who gets the recognition.

COMMUNICATION
I think everyone would agree that communication is at the soul of every great company or team.  No different here, regardless if it is play-calling, disciplining, teaching, routing or dispatching.  The message that is delivered needs to be accurate, timely and efficient.

TEAMWORK
No need for deep conversation here either.  The ability to take the team that you have and get the most out of them and allow them to be successful is a powerful tool in both sports and trucking.

KEEPING SCORE
Seems obvious that in sports there is a scoreboard and a standings listing of how your team is performing. The best of trucking companies have their KPI’s, financials, benchmarks and rankings.  In the end, winning is quite important on the field and on the road.

LUCK
Some absolutely hate using the word luck.  I have heard everyone’s version of luck:  the harder I work the luckier I get, luck is the result of hard work, and luck is earned.

I get all of that, but at the end of the day, there are a lot of hard working companies and people that just don’t get that lucky break.  Luck of being in the right spot at the right time can be the difference of something interesting and something special.

Be it 100 yards on a football field or a 1,000 miles on the interstate, both football and trucking need all these components and excellent teamwork to get to the ultimate goal. For some wide receivers, it’s boils down to listening to Peyton Manning at the line changing their route at the last minute. For our drivers, it’s our team at the office telling them their route, too. Both scenarios have a finite finish, the end-zone or the loading dock.

Don’t Forget Who Brought Your Bread!

I am admittedly a man of many pet peeves and I am trying to make my list smaller.  But today, my list got one bigger.  I do have an issue with some of the decisions made by those involved in the storms in the Southeastern part of the United States.

Our drivers work for more than us.  They work for society.  They bring you the things you need to live.  They are trying to do their job safely and yet make sure that society has things they need.

Remember, if you need water, food or supplies; it comes by a truck.  It seems that every time there is a storm, everyone buys enough to live 90 days.  Therefore, the shelves go empty very quickly.  Remember that guy in the truck, he is taking that load of whatever you need, because you don’t want to hear that one isn’t available.

Lastly, I beg everyone in this industry for your common sense.  We have people that are delivering to their locations in Atlanta today.  One customer is telling us to leave their property and the cops are attempting to ticket our drivers because they are driving.  If we are good enough to bring your bread, don’t forget that driver who brought it.  Furthermore, if he is good enough to bring it; allow him the corner of your yard until your governor says we can drive again.

The Difficulties of Winter Trucking

This winter reminds us of the many challenges in trucking during the winter.  Like many companies, our company demands safety first.  In this age of the trucking, setting safety as our priority is a must to our drivers, our customers, and society as a whole.  While managing a customer service driven company and one that needs to take safety first can be a challenge.  Cooler minds and good common sense seems to prevail and be the first step to success.

In closing, I have to share with you this story about last week’s storm in Atlanta.  We had a broker irate about us not getting his load picked up in Atlanta.  We apologized for the delay and explained to the broker we were late to pick-up but we were in-fact at his shipper and they had not come to work.  The broker didn’t take time to understand the message but decided to continue to address his dissatisfaction for our service.  When the conversation ended, the only thing I could wonder is – have we spoiled this industry with top notch service to the point of impossible service seeming possible?  Ironic on how the uncontrollable seems controllable by many within the industry.

Then again, this might be just another example of an untrained third party logistic professional. That might be a topic of another rant.

It Was An Interesting Week In Trucking

Last week was an interesting week in the trucking industry. If you follow Commercial Carrier Journal (CCJ), you’ve seen that they’ve posted many thought provoking articles.

These three combine for an interesting market for trucking in 2014.

Drivers: The Centerpiece of Trucking

Today’s exercise is to go to Google, type in ‘2014 trucking outlook’ and hit search. You will find articles about inflation’s effects on trucking, trucking’s gains post- recession, intermodal’s role in trucking and, most commonly, drivers.

In fact, the most common ad is companies looking for drivers.  Did I type in this search right?  I typed in ‘2014 trucking outlook’ and the ads are for truck drivers? Obviously, companies are paying high dollar for any search involving trucking.

As trucking companies try to figure out how to attract the best drivers and keep them, our success rate, or lack thereof, is making drivers the centerpiece of the entire outlook of the industry.  Drivers should be the centerpiece, but for reasons other than not having enough of them.

We all know that driving is a tough job. We have tried to make our schedules very driver friendly, but even with these improvements, being a driver is still very tough.

Trucking companies know that the key to survival is drivers, but does the shipping community also recognize this?  When’s the last time a shipper truly looked at their environment and asked themselves, ‘Are we driver friendly?’  If you are one of those shippers, tell me about it at kyle@kottke-trucking.com

If I receive any great responses, I’ll be sure to pass them along.

(800) 248-2623 (320) 833-5385

Kottke Trucking, Inc.